Hypebeast -
20 Jan 2021 05:46
South Korean eyewear brand, Gentle Monster is set to launch a new flagship store at Santa Clara's Westfield Valley Fair Mall. This physical integration is a part of a month-long U.S. retail strategy to establish an offline brand presence.In keeping with its surrealist DNA and the brand's fascination with futuristic concepts, the flagship store, which spans 4,300 square feet takes customers on a journey to an alternate universe where a robotic, old lady gives customers a peek of her childhood mem...
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